Meet our Realtors

Joan Herlong – B.I.C.

Joan has been selling residential real estate in Greenville since 1993. Year after year, she’s earned the rank of Greenville’s Number One Realtor. That’s not just some slogan, it’s a remarkable achievement. She founded Realty, LLC, in December 2011. By the end of 2012, she had earned the rank of Number One – no single Realtor had a higher sales volume (based on MLS sales data), and the record continues… in 2013…in 2014…and again in 2015! How does she do it? The difference is hard work. She’s smart, but she also just works harder, for her clients. She has achieved an invaluable level of expertise based on countless transactions. She takes her work very seriously, but not herself (as you can see from her ads in TOWN magazine :).

She works full time, always has (most Realtors do not).  She returns all her calls and texts on the same business day, or the next day if you call her after hours. Seven days a week. (Ever notice how hard it is to get an agent to return your phone call on a weekend?  Isn’t that supposed to be the busiest time of the week for a Realtor…?)

The Client comes first, period. Joan specializes in helping busy professionals buy and sell residential property. She brings an unsurpassed level of professionalism to her work.  She is respected by her peers, and has earned the reputation of being assertive, but fair. Anyone can manage an easy sale, but when a deal gets dicey, you definitely want Joan on your side.

Joan “speaks” fine older homes, new construction, and newly renovated homes fluently. While much of her business centers on the “old” side of town, she lists and sells all over the Greenville area.

She and her husband William have raised four children, ages 24 to 32, and now enjoy their first grandchild, the cutest baby girl, ever, who is four.

She enjoys tennis, and served several seasons as the captain of a 4.0 UPTA team at Greenville Country Club where they are active members. (Joan has sponsored more new members at GCC than any other Realtor in town, too.) They are members at Buncombe Street United Methodist Church. William is an attorney specializing in corporate and personal litigation with The Herlong Law Firm, LLC. He served two terms as trustee for District 24 on the Greenville County School Board from 1998 to 2006.

For over ten years, Joan has been a regular opinion/humor columnist in The Greenville Journal. The best way to really get to know her is to click here. She’s a graduate of the Chamber of Commerce’s Leadership Greenville Class XXIII (1997), and served on Leadership Greenville’s Board of Regents. She has been a PTA president, and she has also served on the board for the Greenville Free Medical Clinic and for Artisphere, Greenville’s annual arts festival.

Originally from Winnetka, Illinois, Joan graduated from The University of Virginia with a B.A. in English. She and William met in college. They have lived in Atlanta, Chicago, Charlotte, and Washington D.C.  In 1989 they made their home and life in Greenville, and they love being part of this vibrant community!

Venetia King – Buyer’s Agent and Professional Staging Designer

Venetia King is a Buyer’s Agent and professional Staging Designer. (She’s the one who makes listings show so well!) An Atlanta native, Venetia’s natural eye for design motivated her to major in art at Auburn University in Alabama. After deciding she didn’t want to starve, she went on to graduate from the National Center of Paralegal Training in Atlanta. Her 18 year career as a paralegal built her strong foundation for getting things DONE, and well.  She practiced in litigation, real estate, federal banking law, and wills, trusts, and estates.

When Venetia moved to Greenville in 2002, Joan was her buyer agent.  In Greenville, Venetia at first did part time interior design, and she has always been an active volunteer. She also has a knack for fixing up houses, preparing incredible meals, and hosting wonderful and memorable parties for friends.  In 2005, she started as Joan’s part time assistant.  Soon after, she became a full time licensed Realtor with Prudential.  In December 2011, she became the first agent to join Realty LLC.

Venetia and her family are members at Christ Church Episcopal in Greenville. She has two children: a daughter, Venetia, a student at USC and a son, J.D., a student at JL Mann. The King household is rounded out by their four dogs: Pippy Longstockings, Ziggy Marley, Shadynasty, and Roux.

Jackson Herlong – Broker Associate, helping buyers and sellers

Jackson Herlong, Broker Associate, has been selling his hometown to and for Greenville buyers and sellers since 2013.  Always a top producer, he’s an alum of Augusta Circle elementary, Hughes Academy, Greenville High, Southside’s IB program, and Mercersburg Academy in Mercersburg PA. Growing up in Greenville–while Greenville has grown up around him–affords Jack a unique perspective.

He earned his B.A. in English at Davidson, and his law degree at University of South Carolina’s School of Law in 2013.  Real estate is in his DNA: his maternal grandmother retired from real estate when she was 83, his godmother/aunt is a Realtor in the Chicago area, and he’s been learning the business by osmosis his whole life.

His passion is soccer, Jackson is the captain of the Arsenal, a team that won the “pro” division in Greenville’s adult soccer rec league several times in the past three seasons.

An experienced listing and buyer’s agent, Jackson looks forward to helping you navigate your next move.

To get in touch with Jack: email or call him at (864) 313-2520.

Leah Grabo – REALTOR, Sales Associate, Buyers and Sellers, Atlanta native tempered by Alabama southern charm

After graduating from University of Georgia, Leah attended Law School at Duquesne University in Pittsburgh. She fell in love with Real Estate while living in Mobile, AL and volunteering her time with the Junior League. She met her husband in Birmingham, AL where they lived for some time before moving to Mooresville, NC. They fell in love with Greenville a long time ago and finally made the move here in 2012; they definitely plan to stay here permanently!

Her husband, Joachim, enjoys golf at Holly Tree Country Club, where she is slowly but surely tuning her game.  Maybe one day she’ll beat him…..probably not. Leah enjoys keeping a tidy home, with traditional taste and attention to detail.  She also enjoys Gardening, Cooking, and long walks with her adorable dog, Madison.

Joachim and Leah recently underwent a full (year long) remodel of their 1930’s home in the Augusta Road/Alta Vista area. Leah learned a lot through the remodeling process and hopes to share her newfound experience and contacts with those looking to do the same. Leah also enjoys working with people who are moving to the Greenville area from out of state…something she has personal experience with. She has worked with a large number of clients from across the country. She understands out-of-town clients usually need a larger search area to better understand what Greenville has to offer. Most importantly, Leah will not stop looking until the perfect home is found.

As a listing agent, Leah has an amazing list-to-sale ratio (100%). Many of her listings have accepted contracts within the first two weeks on the market. This is largely attributed to the highly tuned and choreographed marketing strategy that she creates for each individual listing–it works! She works hard and goes above and beyond for all of her clients. Call her today to schedule your personalized meeting!

To get in touch with Leah: email or call her at (864) 901-4949
Matt Crider – REALTOR, Sales Associate

Matt is a family guy who resides in the metropolis of Five Forks, SC.  His love for the community has earned him the self-proclaimed title of Mayor of Five Forks, but this is an uncontested role.  Matt, his 2 adorable children, and loving wife spend their time playing golf, traveling and exercising. Matt dedicates his early mornings to the Sportsclub of Five Forks and spends his volunteer hours working with Southside Christian School–where his children attend grade school–and as a member of the Fox Run Country Club Board of Directors.

Matt is a sales associate who provides an interesting dynamic to the team.  After obtaining a bachelors degree in business from the University of North Carolina at Wilmington, Matt returned to Greenville to pursue a career in real estate appraising.  Matt is a 3rd generation certified general appraiser whose family started his appraisal company over 30 years ago. This business has grown into a well established and nationally respected appraisal firm covering the eastern seaboard specializing various types of residential and commercial properties.  Over the years Matt obtained prestigious designations from the Appraisal Institute and served the South Carolina Chapter as the Government Relations Chair.  Matt’s insatiable love for real estate and desire to assist clients looking to buy or sell their home, inspired him to expand his collection of “hats” and join Realty, LLC.  His understanding of real estate principles and economics provide an invaluable component to making your real estate transaction a success.

To get in touch with Matt: email or call him at (864) 444-1689

Courtney Worley – REALTOR, Sales Associate, Buyers and Sellers
Courtney grew up in Spartanburg SC, a graduate of Spartanburg High School, and then Baylor University in Waco, Texas, where she earned a degree in International Studies and Business. She has always worked in sales, her most recent pre-real estate position was as an Account Executive for B2B Media here in Greenville. She and her husband Ben live in Alta Vista, walking distance to Downtown, with their adorable daughter Lucy (2.5 years old) and their newest addition, son Robinson, born in October 2015. Courtney is an active member at Grace Church Downtown, The Junior League of Greenville, and the United Way Young Philanthropists. “Spare time” is an oxymoronic phrase for her, but if she ever has any, you’ll find her working out at Pure Barre and Iron Tribe or enjoying Downtown with her family.
To get in touch with Courtney: email or call her at (864) 901-1503
Liz Henry – REALTOR, Sales Associate, helping Buyers and Sellers

Liz grew up in Rock Hill, SC and earned a Computer Science degree from Virginia Tech. After working for Andersen Consulting in Washington, D.C. and First Union and Duke Energy in Charlotte, she took about 10 years off to be a full time stay-at-home mom. Liz returned to work for Joan as Office Manager for and decided to get her realtor’s license. Liz and her husband Jeff live in Alta Vista and stay busy raising two teenage girls. Between work and family, Liz finds time to play a little tennis and volunteer at school, church, and in the community.

To get in touch with Liz: email or call her at (571) 228-8649 
Beth Nichols – REALTOR, Buyers and Sellers

Beth has been a Realtor in Greenville since 2012.  She helps her clients navigate the process with professionalism, always putting their interests first.  It’s a tough lesson to learn, but not all real estate agents are created equal.

Beth takes great pride in her ability to listen to her clients—building relationships is her specialty—and as she listens to your needs and desires, she enjoys the challenge of finding the right property or marketing plan for you.  She is constantly assessing our market and doing all the hard work so that you can enjoy the process of buying or selling your home.

Beth has lived in Greenville for over 10 years, so she brings both the perspective of the new resident and the experience of a not-quite-native-yet.  She has a passion for this vibrant community and all it has to offer: our fabulous public spaces, dynamic arts, first-class sports venues, the natural beauty and mostly our beautiful neighborhoods.  Beth has sold properties throughout our market, from Travelers Rest to Greer and Spartanburg to Anderson.

Beth and her husband, Charlie, an Upstate native, have been happily married for 27 years and have two teenage children.  She has experience with both public and private schools here and can be a great resource in that regard.  She has also helped her own parents move to and settle into the community here.  The family lives in a beautiful house in the Augusta Road area that they bought from, you guessed it, Joan Herlong.

Born in Connecticut and raised on Hilton Head, Beth graduated cum laude with a BA in French and International Business from Queens College in Charlotte.  She has been a successful licensed insurance agent and served as a director of development for the Cystic Fibrosis Foundation in Charlotte for several years.

Tennis is Beth’s sanity (regularly pummeling Joan), travel her indulgence, reading her escape and gardening keeps her grounded.  She is a Greenville County Master Gardener, president of a local garden club and a board member of the Upper Piedmont Tennis Foundation.  She finds time to volunteer at the kids’ schools and has developed an unexpected love for soccer after many hours on the sidelines cheering them on.

To get in touch with Beth: email or call her at (864) 991-9121

Erin Johnston – REALTOR, Buyers and Sellers

Meet Erin, your go-to girl and proud Greenville native whose alma maters include St. Mary’s School, St. Joseph’s Catholic School, the Italian International Institute of Lorenzo de’ Medici and Clemson University (Go Tigers!). Needless to say she knows the market from every angle, she really is a residential expert! Thankfully she joined the Realty team, because her clients love her industry knowledge just as much as her local insight.

With over a decade of experience negotiating and closing high dollar sales, specializing in two of the most competitive industries–real estate and medical sales. Erin kicked off her career in the Queen City (Charlotte, North Carolina), where she managed sales and leasing of a multi-million dollar commission-based portfolio of commercial property–she knows her stuff and has the numbers to prove it.

During a highly successful stint with Johnson & Johnson’s Ethicon Biosurgery Division selling hemostatic products in hospitals around the region, Erin and her husband, Ryan, jumped at an opportunity to return to their roots in our lovely Greenville, South Carolina. And who can blame them?

Since returning to Greenville, they’ve been loving life in the Augusta Road area where they are raising their twins, George and Mary Keller. When Erin’s not burning the midnight oil for her clients, you can find her competing (and usually winning) on the tennis courts at the Greenville Country Club, indulging in one of the many culinary concoctions she has cooked for the nightly family dinner, soaking up some sun at Kiawah Island with her extended family, or supporting one of the many local charity and community events in which she participates at a variety of board levels and advisory capacities. A Greenville girl born and raised, Erin knows the value of giving her all to her family, her friends, her clients, and her community.

Erin’s priority is to ensure that her clients walk away sharing the same love of this place she calls home. So whether it’s your first or last impression of Greenville, she’ll make sure that it’s a great one! And as one pretty famous girl once said, “There’s no place like home.” Let Erin be the one to help you find yours.

To get in touch with Erin: email or call her at (864) 504-2692

Lila Gray – REALTOR, Buyers and Sellers
Lila is a Tampa native who has spent the last five years as a Realtor in Nashville on a top producing, Lifetime Diamond Award, winning team. After finding much success and fulfillment in the industry she decided to make a lateral move when family relocated to Greenville.  Lila continuously works to develop her understanding of market trends, investment opportunities, negotiations, construction and design to help her buyers and sellers make informed decisions.  While buying or selling real estate can often be stressful Lila promises a smooth and seamless transaction, while developing lasting and sustaining relationships. It is finding houses that are turned into homes, which brings Lila the greatest sense of reward.
In between showings, phone calls and emails, Lila enjoys running on the Swamp Rabbit and spending time with her dog, Cash, walking downtown.
Call or email Lila today to talk about your future plans so you are ready should the time come for a move or investment opportunity.

To get in touch with Lila: email or call (615) 415-5307

Alexis Hinton Furman – REALTOR, Buyers and Sellers
Alexis grew up in Greenville and proudly continues to call it home. With the exception of her four years in college, including a semester in Germany, she has lived here all of her life and knows the city better than any other. Alexis is a Christ Church Episcopal School, Clemson University, and Converse College alumna–never living more than an hour from home. She even met her husband Robert, also a Greenville native, in elementary school, but they didn’t begin dating until she was a junior at Clemson.
Alexis and Robert previously lived in a condo in the heart of downtown were they were able to walk out their front door and explore all of the delicious restaurants, buzzing businesses, and gorgeous outdoor spaces Greenville’s downtown has to offer–so Alexis knows the downtown condo scene very well! They have since relocated to the Augusta Road area, where they have a little more space and a nice yard for the newest addition to their family–their golden doodle, Blue.

Alexis has witnessed the growth of the downtown area and city as a whole–as Greenville has grown to national recognition. She is excited to work with new residents and Greenville natives, putting her hometown expertise to good use and showing all her clients the wonderful homes this beautiful area has to offer–helping everyone fall in love with her city!


To get in touch with Alexis: email or call (864) 630-3952

Katherine Hall – REALTOR, Buyers and Sellers

Katherine Hall is back in the business and going strong to become Greenville’s overnight real estate success. With over 20 years of experience, Katherine was a top producing realtor for over 17 years in her hometown of Memphis, Tennessee. Before beginning her real estate career, she earned her Bachelor of Arts in American Studies at Hollins College in Roanoke, VA–but growing up with a mother as a realtor it did not take long for Katherine to join the industry.

Eleven years ago, Katherine and her family moved to Greenville and now consider this beautiful city their forever home. Her husband, Richard, is a civil engineer at Flour. Her daughter, Kay, is pursuing her veterinary degree as a sophomore at Clemson and her son, Luke, is a junior at Greenville High School.

When it comes to real estate, Katherine believes that whether you are buying or selling a house, it is one of your biggest financial investments–and it is personal. Her strongest stance is that it is of the utmost importance to stay in constant contact with your clients. “Hands on” still ring true, now in conjunction with advanced technology. Communication, guidance, honesty, and professionalism are all key: before, during, and after any real estate transactions.

With over 20 years in real estate, Katherine is going to use her experience and expertise to work for you!

To get in touch with Katherine: email or call (864) 678-0820

Alex Boyd – REALTOR, Buyers and Sellers

Alex Boyd was born and raised in Augusta, Georgia, so it is no surprise that golf is in his blood–growing up with the Augusta National Golf Club (home of The Masters) in his backyard. Alex found the love of golf at an early age, developing his skills and earning a golf scholarship to Clemson University. He continued his passion with golf, playing professionally and then caddying on the PGA Tour for several years.  After finding success on the PGA Tour, the time on the road didn’t compare to spending time with his family & engaging in his community.

While at Clemson, Alex met his beautiful wife, Nealy, after falling in love with each other, they fell in love with the Greenville area, calling it home in 2012.  The two now live in the Augusta Road area with their only “child”, a mini golden doodle named Finley.

Alex decided to transition into real estate to satisfy his desires to be more present in the community and to assist others in finding their dream home.  His willingness to serve others allows Alex to be the perfect candidate to help you achieve your goals and find your perfect home.  Alex is eager to assist his clients in any way possible and truly believes that the friendship forged by working alongside each other is invaluable.  So whether you are new to the Greenville area, been a native to beautiful Greenville all your life, or simply want to his native tongue of golf, feel free to reach out to Alex to help accomplish your needs.

To get in touch with Alex: email or call (706) 825-8975

Ken Norsworthy – Broker Associate 

Ken Norsworthy was born in Beaumont, Texas, but moved to Greer in 1988, one could say Ken was truly raised in the Upstate. He is an alum of Tryon Street, Sara Collins, Greer Middle and then Riverside High School. Ken pursued a bachelor’s degree in Interdisciplinary Studies at the University of South Carolina. He then took his education a step further by completing a law degree at the Charleston School of Law.

Since completing law school, Ken has practiced personal injury, family, and criminal law. He will continue to litigate for injured parties as he pursues his career in real estate. Ken is passionate about helping buyers the pursuit of their dream home and assisting sellers in the the listing and sale of their houses.

Ken’s wife, Rachel, is an art teacher at Eastside High School, but the love of art is not her’s alone. The pair participate in art-based programs designed to give back to students and, in their free time, enjoy live music performed in the Upstate. Ken has a special place in his heart for music. During his high school years, he played rhythm guitar in a fiddle band before he attended the Fine Arts Center for jazz guitar. Since then, Ken has played in several bands and produced music in his basement studio.

Ken is also a dog-lover. He has successfully made his two miniature dachshunds and his crazy long-haired chihuahua the most spoiled-rotten pups in the Upstate–the three are table scrap aficionados.

In both careers, Ken is dedicated to client comfort. He understands the range of emotions that often accompany the sale and purchase of a home and is determined to cater to individual needs. He is happy to meet day or night, rain or shine, no matter the issue at hand. As a practicing attorney, Ken prides himself on his willingness and ability to connect with clients, stir spirits, and inspire confidence to work against potential obstacles–Ken brings this same philosophy to real estate.